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Economic Minister Steven Joyce and Associate Tourism Minister Paula Bennett announced today that $158,000 is being committed to a visitor economy project as part of the Toi Moana Bay of Plenty Action Plan. The Plan has a key action to develop a collaborative regional tourism framework that supports growing the visitor economy to $2.5 billion by 2030.

Economic Development Minister Steven Joyce and Associate Tourism Minister Paula Bennett today announced a $510,000 package to help strengthen Southland’s tourism industry and attract more visitors to the region.

Tourism is a focus of the Southland Regional Development Strategy Action Plan, which aims to diversify Southland’s economy, grow the population and strengthen local business.

It is estimated a total of 26 additional hotels, above and beyond what is currently planned, will be needed over the next ten years to meet expected tourism demand in our major tourist centres, according to new independent research released today by New Zealand Trade and Enterprise.

The research is a key part of “Project Palace”, a programme to accelerate new private sector investment in New Zealand’s hotel infrastructure led by NZTE and the Government’s Investment Attraction Taskforce.